Meet Natassia Butler
Strategy, support, and scalable growth are all driving forces behind Natassia Butler, the Marketing and Business Development Manager at Clarus Partners.
Natassia Butler serves as the Marketing and Business Development Manager at Clarus Partners, where she blends strategic insight with behind-the-scenes execution to help the firm grow and thrive. Since joining Clarus in 2022, she has played a central role in shaping how the team tells its story, connects with prospects, and aligns internal processes across departments. Originally from Sugarcreek, Ohio, a small town rooted in tradition, Natassia now calls Columbus home, bringing with her a deep appreciation for structure, creativity, and collaboration—three values that continue to guide her journey.
Reflecting on the Journey
This June marks three years since Natassia joined the Clarus team and her role has grown alongside the company. What began as a learning curve in the world of indirect tax quickly evolved into a leadership role, helping drive strategic marketing initiatives, streamline operations, and support the broader business development function.
Learning, Growing, and Evolving
In the early days, Natassia focused on understanding Clarus’ services and supporting day-to-day execution. Over time, that foundation gave way to larger responsibilities—from campaign development to system improvements and team alignment. She’s helped shape how the firm reaches new audiences and tells its story more effectively and consistently.
Making an Impact
One of the things that brings Natassia the most pride is knowing her work makes a lasting difference—whether it’s refining a process, building systems that help the team move faster, or crafting messaging that connects. She’s known for turning ideas into action and bringing structure to the behind-the-scenes work that drives Clarus forward.
Favorite Moments and Milestones
A few standout moments from her time at Clarus include a trip to North Carolina with Jeff Mallory and Brian Hollingsworth to meet with the Hummingbird Creative team, where they filmed video content and collaborated on marketing strategy.
Another highlight was working alongside Ashli to plan the 2024 Cx3 annual event. Watching the team come together and enjoy casino night captured both the culture and momentum Clarus is known for.
The Power of a Great Team
Natassia credits much of her growth to the collaborative culture at Clarus. From leaders to colleagues, she’s had the chance to learn, be challenged, and grow into roles she didn’t expect when she started. She values how invested the entire team is in supporting one another, making Clarus not just a place to work, but a place to grow.
Finding Balance in a Full Life
Outside of work, Natassia is a proud wife and mom of three boys, including two adopted from Uganda. Life is full, loud, and constantly in motion, but she prioritizes unplugging and being present. Like many professionals, work-life balance is an ongoing challenge she embraces with perspective and gratitude.
Looking Ahead
As she enters year four, Natassia is energized by what’s next. She’s focused on continuing to improve how Clarus works, pushing boundaries, and making an impact that lasts. With three years behind her, she’s proud of how far she’s come and excited for everything ahead.
The Clarion June 2025